PROJECT

The Sweat Shack

DESIGN SERVICES

  • VIP Design Day
  • Visual Identity Design
  • Brand Strategy & Messaging
  • Copywriting
  • Website Design
  • Maintenance & Local SEO
The Sweat Shack

about the company

Breathe, stretch, and glow at The Sweat Shack – a fitness boutique that's woven with golden threads of luxury, privacy, and a vibrant splash of empowerment right here in the heart of Broken Bow, Oklahoma. We're redefining fitness for ALL bodies.


At The Sweat Shack, we beat to the drum of body positivity. Our spaces welcome all shapes, sizes, and stories, inviting you to dance, sweat, and love in the rhythm of self-celebration.

BRIEF OBJECTIVES-:

  1. Establish brand messaging, visual identity and online reach through consistent branded storytelling
  2. Ensure clear site navigation to ensure clear paths to information and encourage users to become members
  3. Drive conversion of site visitors into contacts and ultimately members without being salesy
  4. Implement a search-friendly blog to drive brand storytelling, engagement, and SEO
  5. Maintaining and establishing local SEO foundations to increase search engine traffic and drive future growth

Phase 1 - Strategy & Structure

Sweat Shack Owner and visionary came to us in July before the opening of their Gym in October! We discussed their project and strategized together before spending one whole VIP Design Day dedicated to establishing their Brand's Messaging, Goals, Visuals and overall target market.


You can see their final Style Guide Below!

Phase 2 - Design & Launch

Once we had an established strategy, messaging, and visuals it was time to implement their style in a website that reflected the Brand's Goals.


We used colorful Millenial language speaking to their target market, and encouraged Membership sign-ups with every CTA.

Phase 3 - Launch & Maintain

Bringing it All Together

The new Sweat Shack website hit the ground running as a strong brand asset. 


In its first month post-launch, the site is already driving awareness and attracting potential Members as evidenced in their high conversion rate and strong on-page engagement numbers. 


Their engagement rates and long user dwell times means potential customers are enjoying interacting with the services and content of the website.

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