Google Core Web Vital Basics
Everything you need to know about Google's new Core Web Vitals.
In May 2020, google announced a new set of web metrics called "Web Vitals." These are designed to help web professionals and site owners optimize their websites for high quality user experiences. Understanding these new rollouts by Google could help you find opportunities to improve your site and boost your SEO efforts.
Google also announced it will include "page experience" as a ranking factor in May 2021. Page experience combines Core Web Vitals with existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. So, what are these Web Vitals, you may ask? Here's what you need to know:
Web vitals are metrics that help Google provide some unified direction on what it considers the foundations of an excellent website experience. This should be seen as a welcome development since web developers, designers and digital marketing professionals certainly want to provide the best possible experience to both their clients and the client's site visitors.
But What are Core Web Vitals?
Core Web Vitals are a subset of web vitals that apply to every website and every page within that site. Each core web vital represents a specific factor in an overall website experience and provides a desired benchmark based on the real-world experience of a typical site visitor.
While the metrics that help to define Core Web Vitals will continue to evolve in the coming months and years,
Google has presented a set of three primary areas every webmaster and site owner should pay attention to going forward.
These three significant areas of the user experience are:
- Visual stability
- Load time
- Interactivity
And here are the corresponding Core Web Vitals that Google has identified as presently important in quantifying and qualifying these areas of the user experience:
Largest Contentful Paint (LCP) — Loading (How fast your site appears on the screen) - First Input Delay (FID) — Interactivity (How fast your site reacts to the input of a user)
- Cumulative Layout Shift (CLS) — Visual Stability (How much things are moving on the screen while the site is loading)
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HOW TO GET STARTED WITH CORE WEB VITALS?
These three core web vitals (largest contentful paint, first input delay and cumulative layout shift) will soon become some of the basic metrics to measure the loading, interactivity, and visual stability of your website.
Google has already began rolling out these metrics and website owners should begin to dive deep into the backend of their websites and make the appropriate improvements now. The sooner you improve your website’s score in each of these new metrics, the better. At R. Designs we are already working to update all of our existing partner's sites & will automatically be looking at these practices for all future web projects. You're in professional hands!
Contact Us today to learn more!
