Website copy is one of the most important aspects of any website, but it's often overlooked. Your website is the face of your company and should answer all of the questions your customers are likely to have while providing them with all the information they need to make a purchase.

In this post, we have put together a comprehensive guide to help you get the most out of your website design. Is your website asking and answering these questions? Find out more by downloading our FREE guide.

Here at R. Designs, we build a lot of websites in a variety of different industries. From small startups to established corporations, your website must reflect your brand. The copy as well as the User experience needs to give potential leads the information they need to turn them into what we like to call "SUPER FANS." Does your website match the brand you have across your Social Channels? Is it an all-in-one Brick and Mortar location for everything regarding your business?

I like to think of websites as the all-encompassing guide to getting to know not only your business but YOU. Whether you are an individual or an entire team of people, getting to know that brand is important to people. We all are much more likely to buy from companies that look legitimate and trustworthy.

A few key things to consider when writing your website content:

• Who is your target audience?
• What are their pain points?
• How can you help them solve those problems?
• What are your unique selling points?

If you take the time to answer these questions, you will be well on your way to crafting website copy that will help increase your conversion.

Need help getting started? Download our FREE 40 Questions Your Website Should Ask Workbook to make sure you're covering all the bases!

Did you know that on average, people spend less than 15 seconds on a website before deciding whether or not they want to stay? That's why it's so important that your website copy is well-written and answers all of the questions your potential customers are likely to have. Even things you may not have thought of as the Business Owner, Consumers are likely to ask. It helps to predict these pain points and provide a solution before they ever even think to ask you.

If you're not sure where to start, get our FREE Website Copy Checklist or check out our Resources Page for more tools to help! This comprehensive guide covers everything from typography to calls to action and will help you make sure your website copy is working hard for you.

Still, have questions? Our team here at R. Designs would be happy to chat with you about your specific needs.

Contact us today to get started on a custom build or see if DIYing your website is the solution for you!