Coordinate Your Look

For any business, it’s always a good idea to compile a style guide. This can be incredibly important for an internet-based company, where legibility and ease of use have to work alongside visual appeal and memorability.

The graphic design choices of your website tell the viewer a lot about your company, even without them having read any of the actual content. Is the general layout cluttered and haphazard? The viewer may not want to spend too much time on your site. Is the layout open and roomy feeling, with good use of space? The viewer will probably be more inclined to check out the other pages.

Eclectic design, of course, is a thing — but it’s a good idea to pick a tone and stick with it throughout each of the pages on your site. Random switches to clashing colors and difficult to read fonts will not help your business to grow.

Use a logo as an integral part of your site. If you’re having trouble with making a logo design for your company? You can always contact R. Designs for a FREE consult. 

Use a logo as an integral part of your site. If you’re having trouble with making a logo design for your company, then there are a plethora of logo making company out there to make it easy to search for a logo that matches your brand to a T.

Strategy 1: To build your brand, stick to your style guide.

Start A Blog

These days, it seems like everybody and their dog has a blog. But there’s a reason behind that.

Statistics indicate that running a blog is one of the best ways to build, and keep, your viewership. 

Blogs can be tailored to current events, promotional and marketing campaigns, new services or products, brand boosting, and spotlights on employees or happy customers.

In fact, on average, statistics say, companies that do have a blog attached to their website generate up to 67% more leads per month than those who don’t. They also see considerably more links back to their website from other sites and users on the internet. 

A blog can be a fantastic way to help to establish your brand as knowledgeable, helpful, friendly, and personable.

Blogs are also useful space for including content rich in SEO keywords, which may not fit into your static web pages in an organic and natural way. This is especially so for long chain SEO keywords, which involve more than three words and are sometimes a phrase or a frequently asked question.

Strategy 2: To build your brand, start a blog.

Use Responsive Designs

One trait that you probably really want your company to be known for, as a startup, is user friendliness. Creating a user interface that is actually a pleasure to work with isn’t easy, and it takes a lot of trial and error, but it’s definitely worth the effort.

Part of that user friendly UX is including responsive design in your site. A site that is designed responsively will change depending on the platform being used — most sites will look exactly the same on your phone as they will on your laptop, and that makes them a great deal more difficult to use.

There’s a reason why so many companies create separate apps for use on phones and tablets. In order to keep the visual appeal and usefulness of the original site, and to save their audience from frustration, the answer is responsive design.

Strategy 3: To build your brand, use responsive design to preserve user experience across all platforms.

Results Of Effective Brand Building

With the growing demand for getting online, there are more and more potential clients for each niche market — but there are also more new companies to care for them.

Everything’s a competition, it seems, and it’s only those companies with effective brands who will survive and thrive.

By using these three strategies mentioned above, your company could be a cut above the rest.